Alex combines two decades of experience as a Product Designer & Engineer to deliver stable, innovative web solutions by integrating technical expertise with creative design.

I work with a diverse range of clients: Enterprises, Governments, Publishers, and small to midsized companies—offering comprehensive professional services.

My skill set includes strategy, practical problem-solving, design, coding, SEO, and identity development.

For lager projects as Enterprise, Government, Publishers, Midsized

UX SX VX TX

Full product design support, covering discovery, delivery, systems, accessibility and guidance.

Larger < project > Smaller

UX User Experience

Research-led design that turns user needs into intuitive, tested experiences.

At the start of a project Im used to conduct interviews, surveys and usability tests to understand user, needs and build personas.

Then, organizing content and navigation so products feel intuitive.

Creating wireframes and interactive prototypes to test ideas early.

Planning and running usability tests to identify pain points and refine the design.

Keywords

#user-experience · #ux #research · #persona · #IA · #wireframe · #prototype · #usability · #intuitive · #pain-points · #refinement

Lean UX modify TEST adapt CREATE CONCEPT rework DEVELOP Start End

Larger < project > Smaller

Visual & Interaction VX

Brand-aligned UI Interfaces and natural interactions, built on consistent Design System.

Designing visual interfaces that fit the brand colors, typography, and icons.

Designing interactions and micro-interactions that feel natural.

Creating design systems and style guides to keep products consistent.

Keywords

#visual-design · #interaction · #brand-identity · #color · #typography · #micro-interactions · #design-system · #style-guide · #consistency · #interface

Larger < project > Smaller

Tech & Collab TX

Turning design into feasible products through tool expertise and close teamwork.

Designing and creating interactive prototyping by using only necessary tools and methods.

Applying HTML, CSS, and JavaScript knowledge to collaborate with developers and keep designs feasible.

Working closely with product managers, developers, marketers, and stakeholders to align goals.

Keywords

#technical #collaboration #design-tools #figma #adobe #prototyping #front-end #knowledge #cross-functional #developer #marketers #stakeholders

Design & Code System Style Guide,Pattern Library, Component Library, Wireframe Design & Code System WireFrame Library Component Library Pattern Guide Style End Start
tech & collab

Larger < project > Smaller

SX Strategy & Product

Aligning user insights with business goals to create validated, data-driven product decisions.

Combining user insights with business goals to define product vision and prioritize features.

Using analytics and user feedback to measure success, refine flows, and validate design decisions.

Keywords

#product-strategy-productgy #product-vision #feature-prioritization #insights #business-goals #data-driven-design #analytics #feedback #user-flow #design-validation

Web Design Responsive image for devices
strategy & product

Work & Cases

Expertise

Skills + knowledge

Values

  • Intelligence
  • Innovation
  • Leadership
  • Growth
  • KIS

Satisfaction

  • User-Centered
  • Experience
  • Interaction
  • Design-thinking
  • Problem-solving

Creative

  • strategy-productgy
  • Interface
  • Branding
  • Storytelling
  • Data-driven

Work

  • Cross-Functional
  • Bridging
  • Communication
  • Agile / Lean
  • Business

Technical

  • Common sense
  • Development
  • Architecture
  • Discovery
  • Instinct

Contact / get in touch

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